Behold the Gap's new logo, with the original on the left. What do you think? To me, it looks like a chemical company or one of those mysterious conglomerates that advertise on 60 Minutes and never say what they actually do. It certainly doesn't say young and cool. I guess they decided to make it official and leap to the middle-aged side of the generation gap. I know business hasn't been good for a while, but they might want to try making clothes that kids actually want to buy instead of messing with a highly-recognizable logo. They also might want to re-hire the Peggy Olson who created this ad:
