Beastweek? Newsbeast?

Today in odd publishing news, the once proud weekly magazine Newsweek is merging with Huffpost wannabe The Daily Beast.  Tina Brown is to be Editor-in-Chief.  Will Newsweek be energized by the new media synergy of Brown's web creation (does anybody acually read the Daily Beast?) or will the new company be the news biz version of Studebaker-Packard